The pulp and paper industry, led by producers in North America, Northern Europe, and East Asia, has become one of the largest industries in the world.
Despite the growth in revenue and output of this industry, it is still reshaped by some major trends such as globalization, environmentalism, digitization, and e-commerce.

The changes in the industry caused by these trends, along with intensified competition and increasingly stringent health, safety, and environmental regulations, have led to increased costs, making it more difficult than ever for producers to maintain profitability. The competitive landscape also limits the capital investment ability of many companies, making machine efficiency and utilization a top priority for achieving successful development.

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